TikTok Ramps Up 12.12 Sales in the Philippines

Ever since TikTok Shop entered the Southeast Asian e-commerce market, it has been continuously active.

Reports indicate that recently, TikTok Shop has launched the 12.12 Paskong Panalo Sale promotion in the Philippine market. The event, which is set to debut in Cebu, the Philippines, will also extend to cities such as Davao and Cagayan de Oro, aiming to bring as much festive joy and unparalleled shopping experiences to local consumers as possible.

To attract more traffic, TikTok Shop has shown enough sincerity during the 12.12 Paskong Panalo Sale event. Consumers can enjoy benefits such as a Bagsak Presyo LIVE voucher worth up to 1212 Philippine pesos (approximately 20.9 USD), nationwide free delivery, and free returns. Additionally, from December 6th to December 12th, TikTok will hold a brand carnival sale, offering various brand discounts.

It is worth mentioning that although the sales report for this major promotion has not yet been released, the industry is generally optimistic.

It is known that TikTok has been doing well in the Philippine market in recent years. The latest data shows that, as of now, the Philippines has 39.84 million TikTok users, ranking seventh globally.

The huge flow of traffic has also successfully driven the growth of the platform's e-commerce business. A Southeast Asian shopping behavior survey report released by Kantar pointed out that as early as September, 60% of Filipinos had started their Christmas shopping on TikTok. At the same time, 81% of Filipino TikTok users discover new brands and products through TikTok during the holiday season.

Combining TikTok's user base in the Philippines and the successful experience of Christmas promotions, the 12.12 sales event is also expected to be a hit.