On December 3rd, Amazon Japan launched a new "Year-End and New Year Specials" section in its "Holiday Store" to welcome the end-of-year and New Year shopping season, featuring a range of seasonal special offers. The "Year-End and New Year Specials" event covers five main themes: gifts for the end of the year and New Year; spring cleaning; lucky bags; New Year's dishes; and New Year decorations.
As a traditional Japanese New Year custom, lucky bags are a highlight of this event. Lucky bags include a variety of categories to meet the needs of different consumers, including: gourmet lucky bags with high-end ingredients, toy lucky bags with toys and games, beauty lucky bags with skincare and cosmetics, and electronic device lucky bags with gadgets and high-tech products.
Other themed products include end-of-year gifts suitable for expressing gratitude, cleaning supplies for welcoming the New Year, auspicious New Year's dishes, and traditional New Year decorations symbolizing good luck, covering all the essential items for the end-of-year and New Year holidays.
For the convenience of consumers, Amazon's Holiday Store has also launched two special promotions: "Christmas Specials" (until 23:59 on December 26, 2024) and "End-of-Year and New Year Specials" (until 23:59 on January 3, 2025), aiming to help customers more conveniently purchase goods needed for the end-of-year and New Year holidays.
The newly opened "End-of-Year and New Year Specials" section offers a rich variety of products, allowing consumers to quickly find what they need based on use or scenario. In addition, Amazon will hold its annual "Amazon New Year Sale" at the beginning of the year, bringing more promotional offers and new products to further promote the arrival of the end-of-year and New Year peak season.