TCL TV's global sales rose 20% in the third quarter, how did TCL Electronics do it?

TCL Electronics recently announced the global shipment data for the third quarter of 2024, in the case of fierce competition in the global color TV market, TCL TV global shipments in the third quarter increased by 19.7% year-on-year to 7.49 million units. In the first three quarters of this year, TCL's global TV shipments totaled 20.1 million units, up 12.9% year on year. In the context of relatively stable global color TV shipments, TCL TV market share has steadily increased, and the current market share has reached 13.3%, ranking second in the world.

TCL Electronics' growth has benefited from its globalization strategy. Since TCL established a branch in Vietnam in 1999, the company has established production bases in many regions around the world, deepened the construction of global retail channels, and improved the efficiency of channel operations. TCL Electronics has covered 90% of the world's TOP retail channels, of which the world's TOP 50 channels are almost fully controlled.

In 2024, TCL Electronics has successfully narrowed the distance between brands and consumers and enhanced its global brand image through precise sports marketing strategies. In Europe, North America, Latin America, Central and East Africa and other emerging markets have made remarkable achievements. Technological innovation and high-end transformation strategy are also important driving forces for TCL Electronics' sales growth. TCL Electronics is one of the earliest manufacturers of Mini LED technology in the world. Through technological innovation and product innovation, TCL Electronics has laid out the large-screen market to meet the demand of consumers in mature markets for large-screen products.

With its technical strength and product strength, TCL Electronics has accelerated its entry into the middle and high-end market. In the first three quarters of this year, TCL quantum dot TV and Mini LED TV global shipments increased significantly year-on-year. Looking ahead, TCL Electronics is expected to continue to leverage its advantages and consolidate its position as an industry leader.